Shopper Personas

Yesterday whilst chatting with a client, she shared with me, that she simply goes into a store and buys the entire ensemble. This conversation got me thinking about buying styles and the multitude of shopper types I see every single day.

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Shanyn McConnell
Basic Bisch

These trends are more relevant than before, as we’re opting for more comfortable alternatives to the stuffy, rigid and structured corporate pieces we’re used to wearing.

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Shanyn McConnell
Travel Style

As I sit and stare at what others have chosen to wear, I question, has our dressing practices really changed that much?? Where are the ladies who have carefully curated their outfit, matched their accessories and even combed their hair?

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Shanyn McConnell
Healthy Morning Rituals

Some say, that the first 20 minutes is fundamental in predicting the trajectory of the remainder of the day. Therefore we need to create simple and healthy morning habits to focus on a positive and productive day ahead.

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Shanyn McConnell
Joy For Gingham

This season has a plethora of check, plaid, tartan and gingham at the forefront of every show stopping look and street style, this is sure to be one (c)heck of a season!!

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Shanyn McConnell
Inconsistent Sizing

Australian Women’s Clothing is one of the most inconsistent and unregulated in the world. Sizing is rarely investigated and the article I found weren’t specifically Australian, though quite relevant all the same.

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Shanyn McConnell
Brassieres

For those who know me, you would know it’s nearly impossible for me to find good quality and affordable brassieres, sports bras and crop tops.

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Shanyn McConnell