Visuals
The visuals of a brand are not just about creating images, they play a crucial role in communicating a message and creating an experience for the eyes.
A visually cohesive brand is the result of all elements, including imagery, branding, graphics, website design, and collateral, working together harmoniously.
Simply having beautiful imagery or branding is not enough, everything must be in sync to create an impact and communicate the brand message effectively.
Understanding the importance of a visually cohesive brand may take time, but it can bring about a game changing experience.
So how confident are you that your brand presents a visually cohesive image of who you are and what services you provide??